Lesson 1: Marketing Objectives – What do you want to achieve from your digital marketing strategy?

This first lesson of our digital marketing speed-course is about the relationship between content marketing and your goals. If you want to achieve great things for your business, you need to have a clear set of goals and objectives. You can download your PDF worksheets as you go. If you want to achieve success in your business, without pain and frustration & guesswork, you need to have a clear picture of what’s important. Problems: You don’t feel you are delivering what the market wants and needs. You don’t have enough …

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Just because you think you haven’t succeeded, doesn’t mean you haven’t!

What are you talking about, I feel like a failure I want to just let you know right now that if you are thinking about your failures, you are more successful already then most arrogant “know-it-all’s”. Take that and force it into your brain,” If I fail, I’m Learning. If I’m Learning, I’m Successful.” When it comes to making a success of yourself it is not about making money and that’s where most people miss the mark. If you love what you do, the money will come. The problem is when …

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Online Digital Marketing Strategies

What Is Digital Marketing? The answer is – a bunch of different things, a cluster of concepts. Digital marketing’s origins began way back in the late 90’s before the days of Google and long before the days of Social Media. Back when I started it was all about building content on your website, then creating links to your website. That was the only way to reach your customers. The holy grail was (and still for some businesses) capturing emails so even if a cataclysmic ranking event happens, such as what …

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Promote your Business Online

How can I Promote my business online? Promoting your Business Online can be done in so many different ways, we’d be here all day discussing the different methods BUT not all methods were born equal. A primary consideration for marketing online is what does our Effort VS reward graph look like, you don’t want to be putting in an effort and getting a marginal reward. This sounds obvious but you would be amazed at how many choose the hard work route because it seems logical, but the Online Marketing space has …

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What Most Social Media Marketing Courses Are Missing

As an internet marketer since 2004, I have watched the rise of Social Media from zero to a frenzied marketplace with all kinds of businesses jostling for position. Back in my early days online (15 years ago), the only traffic we could get came from adwords, referrals and organic traffic generated by some serious link building and carefully crafted onsite SEO. There were fundamental rules you simply could not break, if you wanted to grow and avoid risking loss of rankings – and traffic! Those rules still apply today, no …

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Streaming on Twitch

Why would I want to Stream on Twitch? Twitch is the biggest online platform for streaming anything from e-sports, social gaming and even your day-to-day life. Now don’t get Streaming confused with online video, that award goes to YouTube. Streaming is a LIVE feed of your camera showing the viewer an unfiltered and unedited “show”. This makes it the best platform for talking directly to your fans and loyal supporters. Of course not every business is going to need a Twitch presence but if you are in the business of building …

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I want an Online Business, HELP!

I’m New to the Online Business Space, where do I start? The first thing you need to do is your market research to assess the demand for your products and services. If you have done that, you can set up your website. If not you can learn how to do that in this (members only) Lesson 5: Audience Identification. Create a custom website First of all, you need to create a website. If you haven’t created a website before we’d definitely start off by acquiring an account with a hosting company. If …

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Overcoming Writers Block – Causes and Cures

Writers block – arghhhh! This frustrating mental block is an inspiration zapper that we all experience every once in a while. You get up in the morning, or start after lunch thinking you’re going to write something awesome to satisfy the days literary deadlines. You sit down, pen or keyboard in hand …. and wait for the starting intro to arrive … then … NOTHING, NADA. That bolt of inspiration you had the day before, often right before bed or a meeting, has evaporated into the ether. You’re stuck there, staring …

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How To Use Pinterest Checklist

Purpose Achieving viral spread of Actives own and client photos using keyword rich descriptions and searchable #hashtags. Pinterest has a lot of viral potential and boards can rank in Search Engine results Policy Use high-quality photos and videos that have well-researched keyword content based on popular or trending topics. Use popular #hashtags in your posts and similar keywords to posts and boards with lots of likes. Procedure Use google analytics converting keyword phrases to search for trending topics. Google trends is another good source of keywords. Choose high-quality photos that …

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Lesson 6: Using Social Media For Pre-Conditioning Potential Customers

Problems: Sending people direct to checkout – or to pages that aren’t satisfying Bob at the right stages of his/her experience. Not helping your visitors to overcome obstacles to buying. Solutions: Answer questions offsite and onsite with well planned content. Share snippets or previews of that content on Social Media to bring people to your website. Preciprocate and deliver value early on and right the way through your sales funnel process. Improve the quality of your visitors by improving your content. Without Having To: Spend lots of time guessing what …

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How To Use LinkedIn Checklist

LinkedIn Post Checklist Purpose To create a visible presence on Linkedin Policy LinkedIn is a place to post helpful information, not entertain. So keep content of a high standard and related to business or industry. Procedure Add: Images – good quality pictures and videos Create and contribute to discussions that are relevant to your audience Add URL where appropriate Comment on other posts/discussions and add useful ideas and contributions Endorse and invite other members Use statements including phrases like: How to Why people You could If you Ways to Top …

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