Blog Commenting Checklist

When commenting on blogs checklist Purpose To build multiple links back to the Active website home and internal pages by commenting (NOT spamming) on other peoples blogs. To create interest in the readers who have visited the page and have scrolled down to read comments. Many people who read articles like reading comments because there can be a lot of useful added tips and resources in them. People often follow links in comments. First comments on a new post get seen first, so using Google alerts to find fresh posts …

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How To Use Facebook Checklist

Facebook Posting Checklist Purpose To build social reach outwards from existing clients and attract new likes/followers from other sources. Use Facebook to find existing and new clients to share the experience with using media to give a multi-dimensional snapshot of what you offer.  It is also an opportunity to link to your best content, and hopefully other websites will too. Policy Create engaging interactive content that engages new clients through multimedia with use of popular #hashtags. Procedure Research popular trending travel related #hashtag topics, find other websites using these and …

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How To Use Twitter Checklist

How To Write The Perfect Twitter Update How to boost the potential of your tweets, write a perfect twitter update – every time. Purpose: Marketing to your audience Entertaining your audience Educating your audience Answering questions – on your website Engaging with other twitter accounts and their followers Link building by encouraging other people to link to your best content Is your purpose to: Share important information? Start a valuable conversation with your followers? Gain insight into your followers, or a topic? Spread some happiness? Get your content in front …

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How To Know Your Digital Marketing Strategy Is Working

If you have gone through our Digital Marketing Principles Course and have implemented what we teach, this is how you’ll know it’s working. You should have Google analytics installed, so you can see traffic improvements. If you have tagged and tracked everything, then it takes it easy to measure improvement. Some improvements you can expect to see… You have more traffic to your website The traffic to your website is more relevant Your bounce rates have dropped The time on site is higher because your offsite content is more relevant …

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Considerations When Hiring Other People For Your Website Marketing

We have hired people locally, and from many different parts of the world. It was an expensive learning curve. Here is what we learned: You can hire people to do research and write content, but in actuality ONLY someone intimately familiar with your audience can connect with them. We pay people to go do market and competition research with specific instructions. We then write content ourselves unless we have trained someone by paying THEM to do audience research themselves. Only then do they know who they are talking to when …

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The Perfect Post – How To Create Compelling Content

What is compelling content? It is text, images, video or other media that inspires action of some kind? If you have ever read or watched something and felt inspired or motivated as a result, then that is compelling content. If you have ever read or watched something and afterwards felt a desire to get up and do something, buy something or change something in your life, that is compelling content. When creating content for your website or on social media for business or cause, it is usually with an intent …

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Resources We Use & Where To Next From Here

Software and other website resources we use to make life easier. Fiverr.com Fiverr is the world’s largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs. MeetEdgar.com We LOVE this software after trying many others (resulting in much frustration and expense). Edgar is so easy to use, and cost efficient. If you click this link and become a Edgar both you and use get a $10 credit. If you use the code 2ndchances you’ll also get a 20% discount (shhhh don’t tell …

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Software – What and When to Automate Digital Marketing

Choosing Social Media Software Tips This is going to be a very short and sweet lesson, it’s more about what NOT to do rather than what you should be doing! Rule of thumb – quality is everything in digital marketing. Anything that “smells of” automation to your audience should be avoided at all costs. If you put the time into creating good content, then it’s fine to use software to post it with a few caveats: Do not put pressure on yourself to keep feeding content to a piece of …

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Allocating Digital Marketing Resources

How to allocate time and budget for tasks. The most common type of social media marketing list I see on the internet looks something like this: Work out the number of posts you need Work out the budget you have available based on how long each task took you last time to complete the task Work out how many posts can you afford for your budget People – who do you need to create and schedule posts Software – what can you automate Estimate design and content design resources required …

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Key Differences Between Paid and Organic Digital Marketing

Not all social media traffic is created equally. There are critical differences between paid and organic social media traffic that every brand needs to be aware of as it develops and executes a social media strategy. Luckily, we’re here to break down everything you need to know about the difference between paid and organic traffic. Paid Traffic  Paid social media traffic refers to the traffic generated when a brand opts to display adverts on a social media platform, like Facebook, Instagram, or Twitter. The forms of paid social media traffic …

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