Lesson 3: Serving Browsers, Shoppers & Buyers

Problems: You are targeting people at random stages of your funnel (not targeted) so your bounce rate is high or visitors are not converting. You are not giving people everything they need to be able to make a decision to buy. You are not satisfying visitor intent by creating content that delivers value early on and throughout their exposure to your products or services. You are not targeting Bob’s well enough, trying to reach too many people and you might be paying a lot for that. Solutions: Being selective and …

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Identify Your Social Media Business Goals: What Are Your Ideal Results? 

When it comes to developing an effective social media strategy, there is no such thing as one size fits all. Maximizing the efficacy of your social media strategy means tailoring it to your specific business goals. Moreover, defining business goals means more than just pulling some aspiration numbers out of thin air. While it might be cool to have 1 million Facebook followers, that isn’t necessarily a meaningful business goal around which to craft a social media strategy. Rather, when it comes to developing business goals, you need to align …

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Setting Profitable Social Media Objectives: Don’t Sell Fridges To Eskimos 

When it comes to developing a comprehensive, effective and profitable social media strategy, you’ve probably already heard that objectives matter. There is no arguing with the fact that objectives are key to maximizing your outcomes, including optimizing your ROI but what does that really mean? The definition of objectives in the online marketing game are goals like: get x amount more traffic get x amount of social media followers increase conversion rates The problem with setting objectives for a social media marketing strategy is that it can be hard to pin …

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Identify Your Customers by How You Can Serve Them

In order to market your product effectively on social media, you need to have an understanding of who, exactly, you are marketing to. In other words, you need a target audience. That means understanding who your product can best serve. Let’s take a look at how to effectively identify your customers by how you can serve them. Develop an understanding of the problems that your product can solve. When defining your target audience, the first step is understanding the problems or pain points that your product can resolve for customers. …

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Lesson 10: Increasing Your Productivity While Avoiding Overwhelm

Problems: Feeling overwhelmed by too many things to do. Not knowing what tasks are important. No being able to prioritise what was important. Paying for services you don’t need. Don’t know how to optimize the delivery of ads. Solutions: Eliminate holes in your time management and expenses bucket. Go through our template system to establish an order and an easy to follow system for marketing your business. Put your energy into the planning of your strategy so the execution of it is easy. Without Having To: Pay for extra systems …

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Lesson 11: Growing Your Following On Autopilot

Problems: Paying for software you don’t need to. Spending time on activities you don’t need to. Automating things that shouldn’t automated and not automating things that can be automated. Spending lots of time posting with no real order. Solutions: Less is more, knowing what to focus on eases pressure. Spend more time planning, less time doing the hard yards. Use automation sparingly and learn how to make it highly profitable when you do use it. Use Social and paid ads to increase your organic and free traffic sources. Without Having …

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Lesson 5: Strategies – What Digital Marketing Platforms To Use And Why

Problems: Not all properties suit all businesses. It takes a lot of trial and error to know what works. You are spending a lot on guesswork marketing. Solutions: Pick platforms based on the type of media and mediums your audiences already like interacting with. Create content using onsite posts first, then post to different mediums making the process much easier. Without Having To: Spend lots of time and money on testing. A question we are asked on a regular basis is: “what platforms should we be promoting on?” The answer …

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Lesson 4: Researching Competition

Problems: Your USP (unique sales proposition) is unclear which means your customers don’t know what is “special” about you and your brand. Your competition are doing a better job of marketing their USP. Solutions: Relate your USP to your audiences issues or wants. Create a “shopping list” which we talk more about in our consulting sessions. Without Having To: Spy on your competition. Watching what competitors do is helpful for a lot of obvious reasons, but some are less obvious. The obvious reasons are: Pricing. You can see what they are doing …

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Lesson 2: Understanding Your Audiences

Problems: You don’t know what content your Bob really wants. You don’t know your audience’s (your Bob’s) biggest problems are and how you can help him/her solve them. You don’t know how to create funnels to build trust with audience. You don’t know where to find your audience and how to bring them to your website the most efficient ways. You have a high bounce rate on your website or a low conversion rate. Solutions: You need to understand your Bob, where he/she hangs out online and what they want …

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Lesson 1: Marketing Objectives – What do you want to achieve from your digital marketing strategy?

This first lesson of our digital marketing speed-course is about the relationship between content marketing and your goals. If you want to achieve great things for your business, you need to have a clear set of goals and objectives. You can download your PDF worksheets as you go. If you want to achieve success in your business, without pain and frustration & guesswork, you need to have a clear picture of what’s important. Problems: You don’t feel you are delivering what the market wants and needs. You don’t have enough …

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