Copywriting Essentials For Content Marketing

Copywriting Book Cover

Help More Visitors Decide To Become Buyers

Convert More Customers

  1. Increase click through from your social media, guest posts or other offsite content
  2. Convert more customers on your website
  3. Get more sales with the same amount of time and effort you’re putting in now
  4. Grow your traffic and sales exponentially

More clickthrough multiplied by more onsite conversions = an exponential increase in sales and revenue!

If you are paying too much for ads, or your pages are not selling enough products & services… 

The way to pay less for your ads on Facebook, Google ads or other platforms comes down to how well you are targeting your market, and how well you are communicating with them through your content.

The way to convert more of your visitors into customers is to write (or tweak) content or product descriptions that do the work needed to convince and convert.

How to increase click-through rates to your website from offsite content, is to format your offsite blog posts, social posts, and other content, with an increased incentive to click through to your website.

If you want to increase the conversion rate on your website, you’ll need to make it easy and make sense for a customer to make the decision to buy.

You can build trust and stronger relationships with your readers through your content, create ‘sticky’ followers that want to engage more and create irresistible content people want to share with others.

All of this can be achieved through steps and an understanding of where your readers are at, in every stage of their buying process.

Without having to struggle with ideas, or having to spend thousands of hours learning how to be a top writer.

Learn the easy way to apply the methods of the world’s best copywriters and create content with ridiculously high conversion rates! 

  • Increase conversion rates from your content.
  • Build trust and stronger reciprocal relationships with your readers.
  • Never again have to overcome writer’s block.
  • Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.

Whether you are social media marketer or creating ad/sales copy, learn how to become a skilled persuader, how to apply the principles of influence and preconditioning.

It is possible to convert your audience into qualified prospects – who are ready and willing to take the next step. 

Make your writing more profitable…

Using easy to follow templates and steps to make writing faster and easier.

Whether you want your visitors to sign up for a newsletter, downloading a brochure, or buying a product or service.

Your newly optimized content can do a better job of:

  • Capturing & holding readers attention
  • Creating desire & motivation based on readers “hot buttons” 
  • Connecting & wiring readers brains to align your product with what they most want 
  • Building trust, confidence & removing obstacles 
  • Delivering & demonstrating value 
  • Bond with, and precondition visitors
  • Building value & justification for purchasing 
  • How to quickly write content that entices readers to WANT to take action. 

Improve Your Paid Ad Clickthrough, Lower Ad Costs & Grow Market Share

Adcopy for Facebook, Twitter, LinkedIn, Google ads. Website pages. Blog posts. Social Media Posts. Product descriptions.

Better ad click-through rates also lower the cost of paid advertising.

Start improving your content today, lower your adverting click costs and convert more visitors into buyers!

Who needs this guide?

If you sell products or services online, you need this information! Affiliate marketers – Bloggers – Dropshippers – Ecommerce Sellers – Amazon FBA sellers – Lead generation – Website owners who want to make their websites more user-friendly.

If you own or run a website, this book will show you how to make your content and your website better in many ways. From SEO to sales copy, you’ll be able to make easy wins and improvements to pages and offsite content alike.

Why should I buy this guide?

Because if you are someone who is writing online with the purpose of selling something, if you can increase the number of people clicking through to your website, you can multiply your conversion rate, this can equate to an exponential increase in $$ in sales! And this can happen in days!

If you have products for sale on your website, a better product description and user experience can double your conversion rate.

What content does this guide apply to?

Anywhere you write content online whether it be social media posts, ads on Facebook or Google, website content or guest posts.

How fast can I see results?

If you follow the instructions in the book, and make changes today, most people notice an improvement in visitors retention on page within days. Sales may take longer, but sometimes within a day also if changing ad copy or product descriptions.

How will this book save on costs, improve SEO & increase sales?

If you have higher click-through rate and retention from your audience, ads will be cheaper and you’ll reach more of your audience. You will reach the right audience for your products because you’ll help advertising platforms see who your ideal customers are.

Lowering bounce rates on your website help your search engine optimisation. This is because if you are satisfying your visitors by keeping them on your website longer, Google will reward you for this. This tells advertising platforms like Facebook and Google ads that you are targeting and serving people well.

Whether organic or paid traffic, search engines will reward you for improved content with more impressions or higher ranking and lower paid traffic cost.

What is in the guide? Table of contents?
  • Definition Of Copywriting
  • What Is Copywriting
  • Elements Of Copywriting
  • Traits Of Top Copywriters
  • 70% Psychology 30% Skill
  • Qualification & Preconditioning
  • Writing With Purpose
  • Research: Homework Is Everything
  • Qualification & Credibility
  • Browsers, Shoppers & Buyers
  • Who What Where Why When How
  • Social Proof
  • Authority & Positioning
  • Preconditioning & Pre-ciprocation
  • Bonding With Your Audience
  • Different Types Of Readers
  • Blah Blah What Did You Say?
  • Detail Orientated Readers
  • Skeptics
  • Skippers: Skim Readers
  • Get To The Point Readers (GTTP)
  • Mixing It Up
  • Motivating Human Factors
  • Why People Want Stuff
  • 7 Deadly Sins
  • Giving Your Reader A Reason To Act
  • Words To Use To Describe Feelings
  • How To Write Copy That Sells
  • The Important Stuff
  • Audience Intent
  • Overcoming Objections & Concerns
  • The Importance Of Headlines
  • The Art Of Inference
  • Damaging Admissions
  • Quoting Credible Sources
  • Bullets Are Your Friends
  • Call To Action Guidelines
  • Continuity & Congruency
  • What To Use For Content
  • Article Example
  • Graphic Design & Layout
  • The Ultimate Copy Template
  • Print Ads
  • Article & Blog Specific Formatting
  • Social Media
  • Writing For SEO
  • Optimising For Search Engines
  • Promoting Your Content
  • Overcoming Writers Block
  • Causes & Cures For Writers Block
  • Write Your Headline First
  • Guided Writing With Bullets
  • Chunking
  • Conclusion
  • Final Words
  • Recommended Tools

What if I don’t like it? Can I get a refund?

Absolutely. We will refund you within 48 hours, no questions asked, within 60 days of purchase.

Is this really techy? What if I am not good at technical stuff?

It is written so it’s easy to follow, use with easy steps and templates.

Does it contain templates?

Yes – it includes step by step templates to follow. It also embeds principles that make it easy to write without a template, with practice.


Like most people that write copy, I just assumed I was doing it correctly. But I have found several valuable chapters of information in this book to help me greatly improve. The Causes & Cures For Writers Block chapter was very valuable to my current situation. I have been “Shoulding” all over myself. There is really no fluff in this book. It is full of great information, and has motivated me to think about my audience. The chapter on how to write a cliff hanger, well let me just say it needs to be read.


Scott Carlson

Amazon Review

This book is so inspirational for all copywriters whatever level you’re at. When it’s your job to write lots of copy you need this book to keep you firing on all cylinders. Thanks so much Mia!


Amazon Reviewer


This lady knows what she is talking about. I know because of the things I do know about she is spot on. My new copywriting guru.


Hot Dog Man

Amazon Reviewer

I implemented the concepts in this book and I’ve seen an increase in click throughs from my social media and an increase in sales on my website. This book is a little gem which I keep beside me writing blog posts. I changed a few pages that were already live with the template page open. Great book that paid for itself day one!


Sarah Davidson

Loaded with fantastic content that is easy to follow and use in my articles. Highly recommneded book for anyone who has a website or promotes anything online.


Ben Sutton

“Take action and see reward, do nothing and be ignored!” Matthew E Fryer
Buy Now Amazon

Or Buy PDF Version:

Normally $12.00 $7 Including Bonuses Worth $27…

BONUS 1: Tiny To Do List Worksheet – content planning spreadsheet (PDF)
BONUS 2: Formidable Phrases Words For Writing (excel)
BONUS 3: Product Idea Generator – brainstorming product ideas chart (PDF)

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About Mia Gordon

Mad marketing scientist, experimenter & tracking/analytics nut since 2003. Author of Copywriting Essentials For Content Marketing. See my full list of software, apps & tools that make online marketing life fun & easy!