I want an Online Business, HELP!

Resources we Use & Where to Next From Here

I’m New to the Online Business Space, where do I start? The first thing you need to do is your market research to assess the demand for your products and services. If you have done that, you can set up your website. If not you can learn how to do that in this (members only) Lesson 5: Audience Identification. Create a custom website First of all, you need to create a website. If you haven’t created a website before we’d definitely start off by acquiring an account with a hosting company. If …

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Overcoming Writers Block – Causes and Cures

Writers Block

Writers block – arghhhh! This frustrating mental block is an inspiration zapper that we all experience every once in a while. You get up in the morning, or start after lunch thinking you’re going to write something awesome to satisfy the days literary deadlines. You sit down, pen or keyboard in hand …. and wait for the starting intro to arrive … then … NOTHING, NADA. That bolt of inspiration you had the day before, often right before bed or a meeting, has evaporated into the ether. You’re stuck there, staring …

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How To Use Pinterest Checklist


Purpose Achieving viral spread of Actives own and client photos using keyword rich descriptions and searchable #hashtags. Pinterest has a lot of viral potential and boards can rank in Search Engine results Policy Use high-quality photos and videos that have well-researched keyword content based on popular or trending topics. Use popular #hashtags in your posts and similar keywords to posts and boards with lots of likes. Procedure Use google analytics converting keyword phrases to search for trending topics. Google trends is another good source of keywords. Choose high-quality photos that …

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Lesson 6: Using Social Media For Pre-Conditioning Potential Customers

Problems: Sending people direct to checkout – or to pages that aren’t satisfying Bob at the right stages of his/her experience. Not helping your visitors to overcome obstacles to buying. Solutions: Answer questions offsite and onsite with well planned content. Share snippets or previews of that content on Social Media to bring people to your website. Preciprocate and deliver value early on and right the way through your sales funnel process. Improve the quality of your visitors by improving your content. Without Having To: Spend lots of time guessing what …

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How To Use LinkedIn Checklist

How to Use Linked In Checklist

LinkedIn Post Checklist Purpose To create a visible presence on Linkedin Policy LinkedIn is a place to post helpful information, not entertain. So keep content of a high standard and related to business or industry. Procedure Add: Images – good quality pictures and videos Create and contribute to discussions that are relevant to your audience Add URL where appropriate Comment on other posts/discussions and add useful ideas and contributions Endorse and invite other members Use statements including phrases like: How to Why people You could If you Ways to Top …

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Youtube Submission Checklist

YouTube Submission Checklist

YouTube Post Checklist Purpose: To offer a visual taste of your brand through videos with inclusion of viral content that is ‘shareable’. Policy: To best promote videos with good SEO value, videos description to be both accurate and interesting. Link URL back to your website for link value. Procedure: Find popular and hot trending video topics in google trends and by looking at google analytics converting keyword clusters. Youtube videos should have concise descriptions, breaking portions into keyword rich titles with time stamps e.g. 1:00 Section One (keyword), 2:10 Section …

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How To Use Google Plus Checklist

How to Use Google Plus Checklist

Google Plus Site Optimisation and Traffic Strategy


Google Plus meets several SEO and search relevance goals when launching and promoting a website. It can help new sites get out if Googles “sandbox” (probation period) earlier than if they did not choose to use Google Plus. This is because Google likes links from it’s own sites, and counts them as credible.

  1. SEO links from Google Plus pages are counted as actual links to a website from Google itself. They provide credibility especially for new websites.
  2. Google Plus posts may also show in search results which dramatically increase the likelihood of a click through to the website from a private search. See example below under policy.
  3. Google Plus images are favoured for showing in Google image searches.
  4. Google looks at relationships with authoritative and relevant identities. How this helps a website is that it gives Google a very clear indicator of who and what relevance the website has to the audience. This means that if your website or account is connected with similar or overlapping audiences with similar interests, this may influence what content is shown to searchers seeking information on these topics. In other words – the relevance score of your Google Plus audience can directly influence how pages that have been shared on Google plus rank in search results.


Google Posts need to contain high quality images with a Bolded title and 200 plus characters describing the page the post links to. Links need to be added via the link field. You can Bold a title and make it a “Title” by adding *asterisks around it like below “Best Time to hike to Machu Picchu Best Time to visit Machu Picchu”:




Google Plus posts are like mini posts in their own right. People searching Google Plus for images or searching collections can find your content easily. So creating one to several posts about every page gives maximum exposure for each image and post.

Create multiple posts and descriptions for each GPlus post describing the image and page paragraph each image is associated with. Title should be the same with *Title* emphasized.

Follow the followers of big companies in your industry.

Comment of big sites images/posts when relevant. Post to relevant communities two times a week.

Add photo albums when possible to collections. Use keyword rich titles with soft calls to action in the text. Use hashtags that relate to other big players.

When adding photos, if the page you want to link to has great photos (and it should), submit your page via the URL link. This is because Google treats these posts differently and gives them more kudos. They consider these higher value links to your website.

Google plus posting procedures


When posting to Google Plus (and circling people) quality is key, quantity is not.

How To Use Instagram

How to Use Instagram

What is Instagram? First of all, you need to understand what Instagram is. Instagram is a social media tool that uses visual impact above all else. The top Instagram accounts are either people famous on another platform or, THIS is really important, people who take beautiful photos and have amazing content to go with it. At this point you’re starting to lose hope BUT, amazing content doesn’t have to be long and beautiful photos can be taken on a high-end cellphone. Where to start? Instagram is all about relevance and …

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Blog Commenting Checklist

Blog Commenting Checklist

When commenting on blogs checklist Purpose To build multiple links back to the Active website home and internal pages by commenting (NOT spamming) on other peoples blogs. To create interest in the readers who have visited the page and have scrolled down to read comments. Many people who read articles like reading comments because there can be a lot of useful added tips and resources in them. People often follow links in comments. First comments on a new post get seen first, so using Google alerts to find fresh posts …

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How To Use Facebook Checklist

How to Use Facebook Checklist

Facebook Posting Checklist Purpose To build social reach outwards from existing clients and attract new likes/followers from other sources. Use Facebook to find existing and new clients to share the experience with using media to give a multi-dimensional snapshot of what you offer.  It is also an opportunity to link to your best content, and hopefully other websites will too. Policy Create engaging interactive content that engages new clients through multimedia with use of popular #hashtags. Procedure Research popular trending travel related #hashtag topics, find other websites using these and …

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