Youtube Submission Checklist

YouTube Post Checklist Purpose: To offer a visual taste of your brand through videos with inclusion of viral content that is ‘shareable’. Policy: To best promote videos with good SEO value, videos description to be both accurate and interesting. Link URL back to your website for link value. Procedure: Find popular and hot trending video topics in google trends and by looking at google analytics converting keyword clusters. Youtube videos should have concise descriptions, breaking portions into keyword rich titles with time stamps e.g. 1:00 Section One (keyword), 2:10 Section …

Keep ReadingYoutube Submission Checklist

How To Use Google Plus Checklist

Google Plus Site Optimisation and Traffic Strategy


Google Plus meets several SEO and search relevance goals when launching and promoting a website. It can help new sites get out if Googles “sandbox” (probation period) earlier than if they did not choose to use Google Plus. This is because Google likes links from it’s own sites, and counts them as credible.

  1. SEO links from Google Plus pages are counted as actual links to a website from Google itself. They provide credibility especially for new websites.
  2. Google Plus posts may also show in search results which dramatically increase the likelihood of a click through to the website from a private search. See example below under policy.
  3. Google Plus images are favoured for showing in Google image searches.
  4. Google looks at relationships with authoritative and relevant identities. How this helps a website is that it gives Google a very clear indicator of who and what relevance the website has to the audience. This means that if your website or account is connected with similar or overlapping audiences with similar interests, this may influence what content is shown to searchers seeking information on these topics. In other words – the relevance score of your Google Plus audience can directly influence how pages that have been shared on Google plus rank in search results.


Google Posts need to contain high quality images with a Bolded title and 200 plus characters describing the page the post links to. Links need to be added via the link field. You can Bold a title and make it a “Title” by adding *asterisks around it like below “Best Time to hike to Machu Picchu Best Time to visit Machu Picchu”:




Google Plus posts are like mini posts in their own right. People searching Google Plus for images or searching collections can find your content easily. So creating one to several posts about every page gives maximum exposure for each image and post.

Create multiple posts and descriptions for each GPlus post describing the image and page paragraph each image is associated with. Title should be the same with *Title* emphasized.

Follow the followers of big companies in your industry.

Comment of big sites images/posts when relevant. Post to relevant communities two times a week.

Add photo albums when possible to collections. Use keyword rich titles with soft calls to action in the text. Use hashtags that relate to other big players.

When adding photos, if the page you want to link to has great photos (and it should), submit your page via the URL link. This is because Google treats these posts differently and gives them more kudos. They consider these higher value links to your website.

Google plus posting procedures


When posting to Google Plus (and circling people) quality is key, quantity is not.

How To Use Instagram

What is Instagram? First of all, you need to understand what Instagram is. Instagram is a social media tool that uses visual impact above all else. The top Instagram accounts are either people famous on another platform or, THIS is really important, people who take beautiful photos and have amazing content to go with it. At this point you’re starting to lose hope BUT, amazing content doesn’t have to be long and beautiful photos can be taken on a high-end cellphone. Where to start? Instagram is all about relevance and …

Keep ReadingHow To Use Instagram

Blog Commenting Checklist

When commenting on blogs checklist Purpose To build multiple links back to the Active website home and internal pages by commenting (NOT spamming) on other peoples blogs. To create interest in the readers who have visited the page and have scrolled down to read comments. Many people who read articles like reading comments because there can be a lot of useful added tips and resources in them. People often follow links in comments. First comments on a new post get seen first, so using Google alerts to find fresh posts …

Keep ReadingBlog Commenting Checklist

How To Use Facebook Checklist

Facebook Posting Checklist Purpose To build social reach outwards from existing clients and attract new likes/followers from other sources. Use Facebook to find existing and new clients to share the experience with using media to give a multi-dimensional snapshot of what you offer.  It is also an opportunity to link to your best content, and hopefully other websites will too. Policy Create engaging interactive content that engages new clients through multimedia with use of popular #hashtags. Procedure Research popular trending travel related #hashtag topics, find other websites using these and …

Keep ReadingHow To Use Facebook Checklist

How To Use Twitter Checklist

How To Write The Perfect Twitter Update How to boost the potential of your tweets, write a perfect twitter update – every time. Purpose: Marketing to your audience Entertaining your audience Educating your audience Answering questions – on your website Engaging with other twitter accounts and their followers Link building by encouraging other people to link to your best content Is your purpose to: Share important information? Start a valuable conversation with your followers? Gain insight into your followers, or a topic? Spread some happiness? Get your content in front …

Keep ReadingHow To Use Twitter Checklist

How To Know Your Digital Marketing Strategy Is Working

If you have gone through our Digital Marketing Principles Course and have implemented what we teach, this is how you’ll know it’s working. You should have Google analytics installed, so you can see traffic improvements. If you have tagged and tracked everything, then it takes it easy to measure improvement. Some improvements you can expect to see… You have more traffic to your website The traffic to your website is more relevant Your bounce rates have dropped The time on site is higher because your offsite content is more relevant …

Keep ReadingHow To Know Your Digital Marketing Strategy Is Working

Traits of Top Content Writers & Copy Writers

  “Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.” Content writing and content writing can be the same thing…you can do both at the same time. The best form of copywriting – is that which looks like standard content such as a blog or article, however what it does is take a reader through an experience. …

Keep ReadingTraits of Top Content Writers & Copy Writers

Considerations When Hiring Other People For Your Website Marketing

We have hired people locally, and from many different parts of the world. It was an expensive learning curve. Here is what we learned: You can hire people to do research and write content, but in actuality ONLY someone intimately familiar with your audience can connect with them. We pay people to go do market and competition research with specific instructions. We then write content ourselves unless we have trained someone by paying THEM to do audience research themselves. Only then do they know who they are talking to when …

Keep ReadingConsiderations When Hiring Other People For Your Website Marketing

The Perfect Post – How To Create Compelling Content

What is compelling content? It is text, images, video or other media that inspires action of some kind? If you have ever read or watched something and felt inspired or motivated as a result, then that is compelling content. If you have ever read or watched something and afterwards felt a desire to get up and do something, buy something or change something in your life, that is compelling content. When creating content for your website or on social media for business or cause, it is usually with an intent …

Keep ReadingThe Perfect Post – How To Create Compelling Content