Resources We Use & Where To Next From Here

Software and other website resources we use to make life easier. Fiverr.com Fiverr is the world’s largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs. MeetEdgar.com We LOVE this software after trying many others (resulting in much frustration and expense). Edgar is so easy to use, and cost efficient. If you click this link and become a Edgar both you and use get a $10 credit. If you use the code 2ndchances you’ll also get a 20% discount (shhhh don’t tell …

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Software – What and When to Automate Digital Marketing

Choosing Social Media Software Tips This is going to be a very short and sweet lesson, it’s more about what NOT to do rather than what you should be doing! Rule of thumb – quality is everything in digital marketing. Anything that “smells of” automation to your audience should be avoided at all costs. If you put the time into creating good content, then it’s fine to use software to post it with a few caveats: Do not put pressure on yourself to keep feeding content to a piece of …

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Allocating Digital Marketing Resources

How to allocate time and budget for tasks. The most common type of social media marketing list I see on the internet looks something like this: Work out the number of posts you need Work out the budget you have available based on how long each task took you last time to complete the task Work out how many posts can you afford for your budget People – who do you need to create and schedule posts Software – what can you automate Estimate design and content design resources required …

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Key Differences Between Paid and Organic Digital Marketing

Not all social media traffic is created equally. There are critical differences between paid and organic social media traffic that every brand needs to be aware of as it develops and executes a social media strategy. Luckily, we’re here to break down everything you need to know about the difference between paid and organic traffic. Paid Traffic  Paid social media traffic refers to the traffic generated when a brand opts to display adverts on a social media platform, like Facebook, Instagram, or Twitter. The forms of paid social media traffic …

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Why Businesses Use Digital Media Platforms

Online platforms offer a variety of mediums to entertain, educate and entice audiences, with the ultimate goal being to sell products and services to those audiences. The 3 most common reasons people give for using Social Media for business are: Because everyone does and so you will miss out on exposure if you don’t follow suit. Because you can reach a lot of people. Because it’s reasonably instant reach. These perceptions are somewhat true, but they are also come with potential pitfalls. Just because you can reach a lot of people and …

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Deadly Sins Of Copywriting

More often than not – as humbling as it can be to concede – we are all influenced by pride and a little bit of ego to some extent. We also want to be respected and to feel like we belong in some way, which is not such a bad thing. That’s what makes us human. We buy “stuff” for all sorts of reasons that are uniquely important to us. We also want to be seen to be making a good, smart decision when buying goods or services, that’s a …

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Giving Your Reader A Reason To Act

A Reason to Act, It’s the little things that drive action! Little things can have a huge influence over a readers decision to act when it comes to content creation. If you give someone a really good excuse to do something they want to do, because it benefits THEM, it’s fascinating how often they will do it. A study done by Robert Cialdini from Arizona State University showed that giving subjects a reason to do something the researchers ask them to do instead of just telling them what to do …

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Overcoming Audience Objections & Concerns

Many writers are understandably nervous about Audience Objections and bringing up topics that “poke” readers feelings around their concerns or underlying scepticism. It’s a natural fear for writers that by identifying objections, you might scare or turn people off. This is ONLY a valid concern if you don’t quickly move the reader toward a solution for those concerns. Statistics show that brands who address a consumer’s concerns are actually seen as more honest and are perceived as providing higher value than those who try to avoid addressing them. Prospective customer’s concerns and …

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The Importance Of Headlines In Your Writing

Make a statement, Be Bold, Be Punchy and Captivate your Audience. Let me show you how. Headlines are the announcers of your content. Your heading needs to hook readers’ attention and not necessarily obviously tie into your product or service. The reason for a heading isn’t to offer an item or make a sales pitch. It is really an advertisement for the rest of the page. Saying “hey this page is worth reading”. because the rest of the page is what is taking your reader through an experience, to an …

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How To Write Blogs Fast – Guided Writing With Bullets

How to write blogs fast and save time? There are several different types of readers in the world, detail readers, slow readers, fast readers and skim readers for example. Skim readers, especially online will “skim” from heading to heading to get the gist of what an article or page is about, then based on that, decide whether they want to read the rest of the document. Headlines are the online equivalent of a billboard for the page below it, sub-headlines give the overall picture of the content, and you can …

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