Keeping Up to Date: The Future of Social Marketing

If you are engaging with your target market on social media, you may have already noticed a shift in how your prospective consumers are interacting with your status updates and announcements. Ultimately, our society is entering an era of “non-selling.” Consumers, specifically millennials, don’t like to feel like they are being “sold to.” They notice immediately if a seemingly harmless viral video includes way too many Coca-Cola products. They denounce a blockbuster movie if it contains too many subliminal advertisements. They will even boycott a product if the advertisements do …

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Business Marketing: Reasons to Use Social Media

Whether you are a new entrepreneur or have been a business owner for decades, you are likely aware that an internet presence is becoming more and more necessary to stay relevant. A decade ago, that simply meant having a website; five years ago, it meant having a nicer-looking and more intuitive website than your competitors. Today, it means being on the cutting edge of social media trends. Prospective clients, customers, and patients are now rapid consumers of information that are no longer susceptible to traditional forms of marketing. Formerly, small …

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How to Meet Your Marketing Objectives: What You Need to Do to Achieve What You Want for Your Business

You probably know how to set social media marketing objectives, but do you know how to meet them? When it comes to putting your business on the path to social media marketing success, knowing where you are going is key, but knowing how you’re going to get there is even more important. Whether you want to increase your engagement rate by 10 percent over the course of the next three months or accrue 2,000 new Instagram followers within the next year, your objectives are unlikely to have a tangible impact …

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13 Social Media Myths Debunked

Most brands know that they need a comprehensive social media strategy in place in order to succeed. However, pervasive social media myths can hamper success as brands start to develop and implement a social media strategy. To ensure myths aren’t getting in the way of your brand’s social media success, take a look at these 13 debunked social media myths. Because social media allows you to reach more people, you will see results instantly. It’s true that a well-developed, mature social media marketing strategy will deliver results in terms of …

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Maximizing Your Role as the Business Owner

As a business owner, it is important to understand your value. Many business owners find it very difficult to step away from the process and let the people they hired do their jobs. You may be familiar with the phrase “If you want something right, do it yourself.” Unfortunately, many business owners live this motto, even if they don’t realize it. To make matters worse, living this motto is costing you a lot of money.     Chances are, the most important job you are performing right now can be …

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Making the Most of your Budget and Resources in 2017

It is the new year, and for existing businesses, that usually means re-evaluating how you budget investing your time and money during the year to hopefully create a profit. 99% of the time, changes can be made to help you improve your base profit margin. If your business is still new or you didn’t create profit last year, this article may be imperative in helping you determine what changes you can make to be in the black for 2017.     Many marketing companies are likely to encourage you to …

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Satisfaction: Delivering Value to Your Customers in Many Forms Before They Buy 

Customer value can best be defined as the satisfaction a customer experiences because of taking a given action relative to the cost of that action. So, if a customer makes a purchase, satisfaction comes from perceiving the product to be worth the money forfeited in order to gain the benefit the product delivers, whether that benefit is knowledge, data, or time. Basically, a customer needs to perceive these benefits to be greater than the money that was spent.     In today’s hypercompetitive world, brands must try harder than ever …

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Lesson 10: Increasing Your Productivity While Avoiding Overwhelm

Problems: Feeling overwhelmed by too many things to do. Not knowing what tasks are important. No being able to prioritise what was important. Paying for services you don’t need. Don’t know how to optimize the delivery of ads. Solutions: Eliminate holes in your time management and expenses bucket. Go through our template system to establish an order and an easy to follow system for marketing your business. Put your energy into the planning of your strategy so the execution of it is easy. Without Having To: Pay for extra systems …

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Lesson 11: Growing Your Following On Autopilot

Problems: Paying for software you don’t need to. Spending time on activities you don’t need to. Automating things that shouldn’t automated and not automating things that can be automated. Spending lots of time posting with no real order. Solutions: Less is more, knowing what to focus on eases pressure. Spend more time planning, less time doing the hard yards. Use automation sparingly and learn how to make it highly profitable when you do use it. Use Social and paid ads to increase your organic and free traffic sources. Without Having …

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What Is Copywriting? – How to write engaging copy that sells without selling.

Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling. by Mia Gordon (Author) 5 customer reviews This book teaches yow how to write naturally yet become a skilled persuader. It shows you how you can apply the principles of influence and preconditioning needed to convert your audience into qualified prospects. People who by reading your text become engaged and ready to follow you. Copywriting Essentials For Content Marketing takes you through the fundamental principles of creating copy that takes readers through all the processes they need to go through before they …

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