Lesson 5: Strategies – What Digital Marketing Platforms To Use And Why

Problems: Not all properties suit all businesses. It takes a lot of trial and error to know what works. You are spending a lot on guesswork marketing. Solutions: Pick platforms based on the type of media and mediums your audiences already like interacting with. Create content using onsite posts first, then post to different mediums making the process much easier. Without Having To: Spend lots of time and money on testing. A question we are asked on a regular basis is: “what platforms should we be promoting on?” The answer …

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Lesson 4: Researching Competition

Problems: Your USP (unique sales proposition) is unclear which means your customers don’t know what is “special” about you and your brand. Your competition are doing a better job of marketing their USP. Solutions: Relate your USP to your audiences issues or wants. Create a “shopping list” which we talk more about in our consulting sessions. Without Having To: Spy on your competition. Watching what competitors do is helpful for a lot of obvious reasons, but some are less obvious. The obvious reasons are: Pricing. You can see what they are doing …

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Lesson 2: Understanding Your Audiences

Problems: You don’t know what content your Bob really wants. You don’t know your audience’s (your Bob’s) biggest problems are and how you can help him/her solve them. You don’t know how to create funnels to build trust with audience. You don’t know where to find your audience and how to bring them to your website the most efficient ways. You have a high bounce rate on your website or a low conversion rate. Solutions: You need to understand your Bob, where he/she hangs out online and what they want …

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Lesson 1: Marketing Objectives – What do you want to achieve from your digital marketing strategy?

This first lesson of our digital marketing speed-course is about the relationship between content marketing and your goals. If you want to achieve great things for your business, you need to have a clear set of goals and objectives. You can download your PDF worksheets as you go. If you want to achieve success in your business, without pain and frustration & guesswork, you need to have a clear picture of what’s important. Problems: You don’t feel you are delivering what the market wants and needs. You don’t have enough …

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