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Making the Most of your Budget and Resources in 2017

It is the new year, and for existing businesses, that usually means re-evaluating how you budget investing your time and money during the year to hopefully create a profit. 99% of the time, changes can be made to help you improve your base profit margin. If your business is still new or you didn’t create profit last year, this article may be imperative in helping you determine what changes you can make to be in the black for 2017.     Many marketing companies are likely to encourage you to …

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Satisfaction: Delivering Value to Your Customers in Many Forms Before They Buy 

Customer value can best be defined as the satisfaction a customer experiences because of taking a given action relative to the cost of that action. So, if a customer makes a purchase, satisfaction comes from perceiving the product to be worth the money forfeited in order to gain the benefit the product delivers, whether that benefit is knowledge, data, or time. Basically, a customer needs to perceive these benefits to be greater than the money that was spent.     In today’s hypercompetitive world, brands must try harder than ever …

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Lesson 10: Increasing Your Productivity While Avoiding Overwhelm

Problems: Feeling overwhelmed by too many things to do. Not knowing what tasks are important. No being able to prioritise what was important. Paying for services you don’t need. Don’t know how to optimize the delivery of ads. Solutions: Eliminate holes in your time management and expenses bucket. Go through our template system to establish an order and an easy to follow system for marketing your business. Put your energy into the planning of your strategy so the execution of it is easy. Without Having To: Pay for extra systems …

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Lesson 11: Growing Your Following On Autopilot

Problems: Paying for software you don’t need to. Spending time on activities you don’t need to. Automating things that shouldn’t automated and not automating things that can be automated. Spending lots of time posting with no real order. Solutions: Less is more, knowing what to focus on eases pressure. Spend more time planning, less time doing the hard yards. Use automation sparingly and learn how to make it highly profitable when you do use it. Use Social and paid ads to increase your organic and free traffic sources. Without Having …

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What Is Copywriting? – How to write engaging copy that sells without selling.

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Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling. by Mia Gordon (Author) 5 customer reviews This book teaches yow how to write naturally yet become a skilled persuader. It shows you how you can apply the principles of influence and preconditioning needed to convert your audience into qualified prospects. People who by reading your text become engaged and ready to follow you. Copywriting Essentials For Content Marketing takes you through the fundamental principles of creating copy that takes readers through all the processes they need to go through before they …

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Lesson 5: Strategies – What Digital Marketing Platforms To Use And Why

Problems: Not all properties suit all businesses. It takes a lot of trial and error to know what works. You are spending a lot on guesswork marketing. Solutions: Pick platforms based on the type of media and mediums your audiences already like interacting with. Create content using onsite posts first, then post to different mediums making the process much easier. Without Having To: Spend lots of time and money on testing. A question we are asked on a regular basis is: “what platforms should we be promoting on?” The answer …

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Lesson 4: Researching Competition

Problems: Your USP (unique sales proposition) is unclear which means your customers don’t know what is “special” about you and your brand. Your competition are doing a better job of marketing their USP. Solutions: Relate your USP to your audiences issues or wants. Create a “shopping list” which we talk more about in our consulting sessions. Without Having To: Spy on your competition. Watching what competitors do is helpful for a lot of obvious reasons, but some are less obvious. The obvious reasons are: Pricing. You can see what they are doing …

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Lesson 2: Understanding Your Audiences

Problems: You don’t know what content your Bob really wants. You don’t know your audience’s (your Bob’s) biggest problems are and how you can help him/her solve them. You don’t know how to create funnels to build trust with audience. You don’t know where to find your audience and how to bring them to your website the most efficient ways. You have a high bounce rate on your website or a low conversion rate. Solutions: You need to understand your Bob, where he/she hangs out online and what they want …

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Lesson 1: Marketing Objectives – What do you want to achieve from your digital marketing strategy?

This first lesson of our digital marketing speed-course is about the relationship between content marketing and your goals. If you want to achieve great things for your business, you need to have a clear set of goals and objectives. You can download your PDF worksheets as you go. If you want to achieve success in your business, without pain and frustration & guesswork, you need to have a clear picture of what’s important. Problems: You don’t feel you are delivering what the market wants and needs. You don’t have enough …

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