Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.
This book teaches yow how to write naturally yet become a skilled persuader. It shows you how you can apply the principles of influence and preconditioning needed to convert your audience into qualified prospects. People who by reading your text become engaged and ready to follow you.
Copywriting Essentials For Content Marketing takes you through the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.
The important ingredients for outstanding copy:
- Capture your reader attention, and identify they are in the right place to get what they want to know, hear or learn
- Create trust, desire and motivation
- Connect with their ‘ fears & hot buttons – to build trust, confidence & help them overcome obstacles
- Deliver & demonstrate value
- Create justification for purchasing
- Pre-ciprocation – give before you get
- And much more
Combine these ingredients in the right way, and produce clear, concise, persuasive copy that connects directly with readers wants, needs & desires. Sell more without hype, fluff or anything ‘salesy!’
- Increase conversion rates
- Build trust and stronger reciprocal relationships with your readers.
- Create followers that want to come back for more.
- Create irresistible content people what to share with others.
- How to overcome writers block.
- Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.
Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.