How to write blogs fast and save time? There are several different types of readers in the world, detail readers, slow readers, fast readers and skim readers for example.
Skim readers, especially online will “skim” from heading to heading to get the gist of what an article or page is about, then based on that, decide whether they want to read the rest of the document. Headlines are the online equivalent of a billboard for the page below it, sub-headlines give the overall picture of the content, and you can think of them as “mini-billboards” for the paragraph below the sub-headline.
Search engines also read your headlines and sub-headlines. They give important and context to the words around them. There is a whole science around how to use these components of your pages to rank, as many people understand. You can create powerfully competitive content in rankings by knowing how to use headlines, text and images together.
The Benefits of Bullet Points
◆ They attract attention to an area of the page you need the reader to focus on…that’s probably pretty obvious.
◆ They help to qualify your content to skimming eyes who are looking for clues that the substance on your page satisfies their query – they often decide at that point whether or not your page is likely to deliver the answers, or curiosity satisfaction they are looking for.
◆ They enable you to separate your content into digestible pieces. Like a Table of Contents, you can list your most important points (and keywords) for consideration. You can then clarify that point with images and text below in paragraphs.
◆ Bullets points let you deliver simplified versions of your messages.
◆ You can utilize them to identify concerns, or by building on their desires, like a teaser to entice them into reading more.
Concern-based bullet points tell readers that:
A) you probably understand their issues
B) you give them clues that if they read below, you will answer their queries
C) they are justified by asking the question or wanting to know more. This starts the trust building process early.
Numbered Step By Step Bullets
Step bullets offer an effective chance to illustrate systems and services that take people through from start to completion (in other words, satisfaction).
You can work in a touch mystery so they feel curious inquisitive about learning something they had not considered before. It’s an opportunity to stand out from competitors, and let readers know that you are there to help them become more enlightened on a subject.
Bullet points help to center your readers attention. They make it much easier for readers to discover what they are searching for within your content. Your text, images, tables, captions and all content should lead readers from one point onto the next, whetting their appetite for more information and enticing them to read on.
Bullets not only offer a hint that you have significant information to share, but also helps you as a writer to formulate content around your readers, wants, needs, questions or desire for a solution.
How To Write Faster With Bullet Points
Using bullet points to create content focuses YOU as a writer. If you use bullets, you’ll be amazed at how much faster content is to write, but more importantly it keeps you focused and on topic within each section of your page.
People want to be able to choose themselves to go from between short snappy answers, to more detail if they choose, without having to scroll through a ton of text or messy formatting to find what they want.
Writing great articles that address problems are one of the most powerful and effective ways to build inbound links to your website.
Start With This Formula
Articles are easy to write when you use this simple pattern.
Come up with TWO versions for EACH article you write: Short version (200 words – for PUBLISHING) and Long (900 words – this goes on YOUR SITE).
Google LOVES longer articles where the Short version is 900 words and Long version goes up to 2000 words. Remember, keep the long version of the article for your own website. The other version can go on social platforms.
Use the formula below to write your page content including bullets:
HEADLINE that Points out a problem and CONTAINS your PRIMARY KEYPHRASE
Start by pointing out a problem your reader has. e.g. “How to overcome psychological blocks to losing weight” or something that delivers an answer to a question like “6 Reasons We Love To Use Tinder”.
Quick Summary (with your SECONDARY KEYPHRASE)
1 paragraph, 3-5 short succint sentences which summarises up what your article is about.
This also makes easy browsing easy for readers.
FIRST PARAGRAPH: Point out how the problem or topic might relate to them
Try to have your primary keyphrase here again. Make your reader’s problem seem bigger that it is. Point out the ways this thing effects their business, life, and happiness. “Short term dietary changes only help your dog’s eczema temporarily. Without an effective and affordable way to treat the systemic problem, you may….*
Offer solutions written in BULLET POINT FORM
Next suggest one to five ways the reader can, answer their question, think ah that’s interesting, solve the problem or make a situation better. “3 simple way to improve your dogs skin.” I could go on to explain how to write an article (as I’m doing now).
Summarize : WRAP THINGS UP on a POSITIVE NOTE
End your article with a paragraph or two that reviews your most important points. Wrap up with a positive spin that paints a bright picture for your reader:
“Many dog owners struggle with their pets health and skin issues. These steps can go along way to alleviating symptoms and helping your dog to feel more comfortable.”
- Include your contact info: Add a bio at the footer and a call to action. This is VERY important because it tells the reader what to do next.
Finally, include your contact info in a final paragraph at the end. Now that readers are impressed by your good ideas, they will want to contact you to pay for more information, services, or products.
Generally four to six lines that provide your contact information and even a plug your latest product or service.
How to write a short Bio for your article
- Name (you want to brand yourself!
- your profiles Twitter, Instagram, Facebook, Youtube etc (your domain name or URL)
- if you can add your outstanding USP, add it.
That’s it. One way to use bullet points for writing articles FAST.
This is a sample of some of some bullet point ideas covered in my book: Copywriting Essentials For Content Marketing – How to sell without selling on Amazon
Enjoy the first 4 free lessons and join our (non-private) Newsletter? You can also download a free copy of Copywriting Essentials For Content Marketing.