How To Write Blogs Fast – Guided Writing With Bullets

Bullet PointsNeed to write blogs fast and save time?

There are several different types of readers in the world, detail readers, slow readers, fast readers and skim readers.

Skim readers, especially those online, will “skim” from heading to heading to get the gist of what an article or page is about, then based on that, decide whether they want to read the rest of the document.

Headlines are the online equivalent of a billboard advertising the content on the page below.

Sub-headlines elaborate on the headline and allow skim readers to understand the overall picture of the content, and you can think of them as “mini-billboards” for the paragraph below the sub-headline.

Search engines also read your headlines and sub-headlines. They give context to the words around them.

There is a whole science around how to use these components of your pages to rank, as many people understand.

You can create powerfully competitive content by knowing how to use headlines, text and images together.

These components make up a big part of ad copywriting.

The Benefits of Writing With Bullet Points

◆ Bullet points attract attention to an area of the page you need the reader to focus on…that’s probably pretty obvious.

◆ Bullet points help to qualify your content to “skimmers” eyes who are looking for clues that the substance on your page is likely to satisfy their query – they often decide at the skimming stage whether or not your page is likely to deliver the answers or satisfy their curiosity.

◆ Bullets enable you to separate your content into digestible pieces. Like a Table of Contents, you can list your most important points (and keywords) for consideration. You can then clarify each point with images and text below in paragraphs.

◆ Bullet points let you deliver simplified versions of your messages.

◆ You can utilize bullets to identify concerns, or by building on their desires, like a teaser to entice them into reading more.

Bullet Points

Appear in Google knowledgebase Results

You can write blogs fast and save time by summarizing your blog paragraphs into bullet points, with short descriptions underneath them.

An example is this page: https://activeadventures.com/media/blog/essential-inca-trail-hiking-packing-list/

It is a page I wrote – you will see below that this particular article is formatted in a way that shows up in the Google knowledgebase results too…
Writing With Bullet Points

Concern Bullets

Concern-based bullet points tell readers that:

A) you seem to understand their issues

B) you are likely to be able to answer their queries

C) they are justified (and not dumb) in asking a question or wanting to know more.

This starts the trust-building process early.

Numbered Step By Step Bullets

Step bullets offer an effective chance to illustrate systems and services that take people through from start to completion (in other words, satisfaction).

You can work in a touch mystery so they feel curious inquisitive about learning something they had not considered before. It’s an opportunity to stand out from competitors, and let readers know that you are there to help them become more enlightened on a subject.

Bullet points help to center your reader’s attention. They make it much easier for readers to discover what they are searching for within your content. Your text, images, tables, captions and all content should lead readers from one point onto the next, whetting their appetite for more information and enticing them to read on.

Bullets not only offer a hint that you have significant information to share but also helps you as a writer to formulate content around your readers, wants, needs, questions or desire for a solution.

How To Write Faster With Bullet Points

Using bullet points to create content focuses on YOU as a writer. If you use bullets, you’ll be amazed at how much faster content is to write, but more importantly, it keeps you focused and on topic within each section of your page.

People want to be able to choose themselves to go from between short snappy answers, to more detail if they choose, without having to scroll through a ton of text or messy formatting to find what they want.

Writing great articles that address problems are one of the most powerful and effective ways to build inbound links to your website.

Start With This Formula

Articles are easy to write when you use this simple pattern.

Come up with TWO versions for EACH article you write: Short version (200 words – for PUBLISHING) and Long (900 words – this goes on YOUR SITE).

Google LOVES longer articles where the short version is 900 words and the Long version goes up to 2000 words. Remember, keep the long version of the article for your own website. The other version can go on social platforms.

Use the formula below to write your page content including bullets:

  1. HEADLINE that Points out a problem and CONTAINS your PRIMARY KEYPHRASE

Start by pointing out a problem your reader has. e.g. “How to overcome psychological blocks to losing weight” or something that delivers an answer to a question like “6 Reasons We Love To Use Tinder”.

  1. Quick Summary (with your SECONDARY KEYPHRASE)

1 paragraph, 3-5 short succinct sentences which summarises up what your article is about.

This also makes easy browsing easy for readers.

  1. FIRST PARAGRAPH: Point out how the problem or topic might relate to them

Try to have your primary keyphrase here again. Make your reader’s problem seem bigger than it is. Point out the ways this thing affects their business, life, and happiness. “Short term dietary changes only help your dog’s eczema temporarily. Without an effective and affordable way to treat the systemic problem, you may….*

  1. Offer solutions written in BULLET POINT FORM

Next suggest one to five ways the reader can, answer their question, think ah that’s interesting, solve the problem or make a situation better. “3 simple way to improve your dogs skin.” I could go on to explain how to write an article (as I’m doing now).

  1. Summarize: WRAP THINGS UP on a POSITIVE NOTE

End your article with a paragraph or two that reviews your most important points. Wrap up with a positive spin that paints a bright picture for your reader:

“Many dog owners struggle with their pets health and skin issues. These steps can go along way to alleviating symptoms and helping your dog to feel more comfortable.”

  1. Include your contact info: Add a bio at the footer and a call to action. This is VERY important because it tells the reader what to do next.

Finally, include your contact info in a final paragraph at the end. Now that readers are impressed by your good ideas, they will want to contact you to pay for more information, services, or products.

Generally, four to six lines that provide your contact information and even a plug your latest product or service.

Write a short Bio for your article and link to Your URL, Twitter, Instagram, Facebook, or Youtube etc. If you can include your outstanding USP, do so.

That’s it. One way to use bullet points for writing articles FAST.

This is a sample of some bullet point ideas covered in this book:

 

About Mia Gordon

Mad scientist online marketer, experimenter & tracking/analytics nut since 2003. Co-owner of Adventure Helicopters, a helicopter scenic & charter business. See my full list of software, apps & tools that make online marketing life fun & easy!